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NEW Nestlé CERELAC®

Being a PE teacher, I am always interested to find out more about nutrition and how it helps in the growth and physical well-being of my students. When I had kids, I was interested to find out what foods contain more of such important nutrients such that babies having super small tummies can have small servings but each serving is full of nutrition for them.

I was honoured to be invited to a media event when they launched the new CERELAC® Infant Cereals as well as the new CERELAC® iRON Calculator. We were told of the importance of iron and the impact of iron deficiency on child development by Dr Janice Wong a Paediatrician and Ms Frances Yeo, a Child Psychologist. The good news is that all the flavours of the CERELAC® Infant Cereals remain, just that all of them now include 30% more iron as compared to the previous recipe!

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We also got to play with the new CERELAC® iRON Calculator to check if our kids have met the sufficient iron required for their daily intake of food and it also gives you suggestion on what are iron rich foods that you can include in your baby’s diet. You can access the iRON Calulator here.

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Why Iron is so important.

Full-term babies have large amounts of iron stored in their bodies sufficient for the first six months of their new life. Up until this stage, babies will also start weaning foods to meet their increasing nutritional needs. Iron, is one key nutrient that plays an important role for an infant’s childhood nutrition, specifically for red blood cells which carry oxygen to all parts of the body to help the body’s production of energy.

Iron also has short-term and possibly long-term effects on the child’s motor, cognitive and socio-emotional development, co-ordination, and behaviour of the child. However, ensuring a child’s daily requirements are not as difficult as it looks. Offering iron-fortified foods such as rice cereals, red meat and leafy vegetables are a good example to complement your baby’s diet during the weaning stages.

New CERELAC® Infant Cereals

To help bridge the iron gap and complement a baby’s diet, Nestlé introduces the new CERELAC® Infant Cereals range, infused with higher iron content, Vitamins A & C, BIFIDUS BL probiotics and DHA. The new and improved Nestlé CERELAC® Infant Cereals will meet more than 50 per cent of an infant’s daily iron requirement, in just one serving!

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Made with Baby Grade ingredients specially grown for babies, Nestlé CERELAC® Infant Cereals offer a range of flavours across three stages of an infant’s growth – after six months, from eight months, and from 12 months, giving your child a nutritious headstart to their first solid foods. 

Nestlé CERELAC® Infant Cereals comes in 11 different variants to cater to each stage of an infant’s growth. Please refer to Table 1 for the full list of flavours.

No.

Stages

Nestlé CERELAC® Infant Cereal Flavours

1

After 6 Months

Brown Rice & Milk

2

Rice & Milk

3

Rice & Soya

4

Rice (Without Milk)

5

Wheat & Honey (Without Milk)

6

Rice & Mixed Vegetables

7

Rice & Mixed Fruits

8

From 8 Months

Oats, Wheat & Prunes

9

Wheat, Honey & Dates

10

Rice & Chicken

11

From 12 Months

Multi Grain & Garden Vegetables

Table 1. Range of Nestlé CERELAC® Infant Cereal Flavours

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New CERELAC® IRON Calculator

Nestlé CERELAC® Infant Cereals also launched the new CERELAC® iRON Calculator, a simple and interactive platform for parents to help ensure the food their child receives meets the daily iron needs, all with just a click of a button.  All users have to do is select from food categories and their respective servings, to generate the estimated iron intake for their child.

“We are constantly tailoring Nestlé CERELAC® Infant Cereals to support different stages of an infant’s growth and development. To bridge the nutrition gap for infants, our new and improved Nestlé CERELAC® range contains 30 per cent more iron, ensuring every bowl of CERELAC Infant Cereal is enriched with adequate vitamins and minerals to ensure a balanced and nutritious meal,” said Ms Angela Lu, Country Business Manager, Infant Nutrition, Nestlé Singapore. “We are also proud to unveil the Nestlé CERELAC® iRON Calculator, a quick and convenient way for mums, and even dads, to find out exactly how much more iron their child needs, or evaluate if they are already meeting the Recommended Nutrient Intake (RNI).”

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The New Nestlé CERELAC® Infant Cereals is available at all leading stores at a retail price of $4.50, $5.50, $6.50 for 225g, 250g and 350g pack sizes respectively.

 

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Play Doh Challenge 2015

It was a very good idea by Rise and Shine to come up with a challenge that enables parents and kids to team up to participate in a competition to complete simple tasks. Of course the response was overwhelming. It was at a good location at Raffles City too!

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There were some booths at the venue that Rise and Shine brought in. However, not many people were interested in these booths though. But to get the goodie bag, everyone still had to go through all the booths there which consists of insurance, credit card, expensive vacuum cleaner, etc.

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Although our stated timing was 12nn and we reached there by 11:40am, we were told we had to join the 12:40pm batch. I was totally not prepared for this and was afraid the toddler would go cranky as his nap time was near. He did. He turned cranky and asked why he was not able to go into the area to play with play-doh like the rest (as competition was on-going). However, one of the manager (i think) was really nice and loaned him a play-doh of his favourite purple colour to play with first! Cranky boy no more!

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And then it was finally our turn to play! He took the paper and started building the mascot immediately. He was really engaged and enjoyed the activity.

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Of course I chipped in to help. This was after all, a parent-kid collaboration. And as the category was 1-3 years old, they wouldn’t expect the 1-2 year old to do this by themselves. He did the bear, i helped to trim the edges a bit and added in the hearts. This was our end product!

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We finished our product quite fast and I thought it was quite presentable. 🙂 As the criteria for judging as stated in the terms and conditions were fast and nice, I thought we had the chance to win something! Alas it was not true. The emcee that day was the judge and he changed the rules of the competition without telling anyone. The judging was not done AFTER the entire competition was over. It was actually done DURING the making of the Similac Mascot itself. And the criteria had changed to the one whom the kid create by himself/herself! So sorry, no chance to the 1-2 year olds in the category because we will never be able to win. The 3 year olds are the ones who can win. This lady in orange actually pointed to our product to nominate us for the prize, but the Emcee told her no cannot, cos the mummy helped. (I overheard). Was there a rule that parents cannot help? Wasn’t this a parent-child collaboration? Apparently not. So hubby and I were of course disappointed.

This was one of the winners for the competition. And she won because she did the bear by herself (quoting the emcee).

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I really like these kind of fun experiences where the parents and kids are supposed to come up with something TOGETHER. And I hope Rise and Shine will continue to come up with such brilliant ideas. I just hope that the rules and the running of the programme/event would be better next time.

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Breastfeeding Challenge 2015

On 29st August 2015, in celebration of World Breastfeeding Month, Thomson Medical partnered Phillips Avent, Spring Maternity, Passion Card, NTUC Ufamily and HeyBaby SG in an attempt to break the Singapore Book of Records for the largest ever breastfeeding event in Singapore.

At 9am, mothers started to stream into the Suntec Convention Centre, Rooms 300-302 to take up the Breastfeeding Challenge.

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At 10am, mummies have gathered to breastfeed together in the same hour. Daddies have been told to move aside as some mummies might not be comfortable. Jaime Teo, a fellow mummy, was the emcee of the day, and renowned lactation expert Mrs Wong Boh Boi, Senior ParentCraft Educator of Thomson Medical Centre, was also present to share insights on breastfeeding to encourage mothers to breastfeed.

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I attended this Breastfeeding challenge with some friends whose babies are all about the same age as my LO. They were all about 6-7 months old. We have succeeded in breastfeeding what is the recommended timeframe by HPB! Here is some of us during the session itself. The lady from the SIngapore Book of Records who was in charge of counting the number of babies breastfeeding was strict. She would only count if baby was latching. (By the way, Stephanie, mummy in the middle, was using the nursing cover from Spring Maternity that was given to us as part of the goodie bag!)

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Here is the entire group of my friends who went for this event together!

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After about an hour or so, the results were out! We had been part of a record breaking event! We had been part of a record-breaking 154 mothers breastfeeding at the same time with the Singapore Book of Records, 3 babies more than the previous record! Our nation’s golden jubilee celebrations were made more meaningful as the event involved our Jubilee babies coming together to break a national record.

Just some fun facts, according to Health Promotion Board’s National Breastfeeding Survey 2011, most mothers in Singapore would initiate breastfeeding after birth. However, only 30 per cent would continue to do so exclusively for at least two months.

We have breastfed for more than 6 months. That is an achievement. Some mummies and babies who were present have breastfed for even longer, some coming to 2 years! It helps to have a group of mummy friends supporting each other through this parenting and breastfeeding journey. 🙂

To end off, here are our breastfed babies!

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